Already, every third customer prefers voice interaction.

What can retailers do about this disruptive technology?

Businesses get disrupted almost daily. Broadcast and cable TV have been impacted by the likes of Netflix and Hulu. Ride sharing services like Lyft and Uber are impacting car rental services, taxicab services and even auto makers.

“Conversational commerce” can disrupt retailing. Giants like Google, Amazon and Facebook will soon connect dots between say, video-enabled voice assistants and augmented reality to generate new forms of competition.

For retailers who can demonstrate authority on a particular subject, are there opportunities in voice-based search – and voice-based responses?

Read this Retail Tech News article from April 2018, https://www.retailtechnews.com/2018/04/20/the-business-of-voice-assistants-in-the-retail-sector/ to learn more.